Lesley has 23 years experience in the leisure industry, through both operational and consultancy roles. Her areas of expertise cover project feasibility studies, economic master planning, brand strategy and creative concept and marketing strategy. Since joining ERA in 2002 she has worked on a wide range of projects within the UK, mainland Europe, the Middle East and North Africa, for both private and public sectors.
Lesley has managed a wide range of research assignments including feasibility studies for visitor attractions (ranging from historic buildings through to theme parks), strategic tourism development studies, and economic master planning studies for urban regeneration projects and mixed use developments.